What to ask

There are many ways to ask questions, but asking the right questions is key to getting the right answers.

As a general rule, you should aim to ask questions that are:

  • Relevant: Ask questions that are relevant to the survey's purpose and the audience you're targeting.
  • Clear: Make sure the questions are clear and easy to understand. Avoid using jargon or technical terms that the audience may not be familiar with.
  • Unbiased: Avoid leading questions that may influence the respondent's answer. Keep the questions neutral and open-ended.
  • Specific: Be specific with your questions. Avoid vague or ambiguous questions that may lead to confusion.
  • Concise: Keep the questions short and to the point. Avoid asking multiple questions in one, as it may lead to confusion.

We also recommend starting with only a few questions and gradually adding more as needed. This will help keep the survey focused and prevent survey fatigue.

Set your goals

Before you start creating questions, it's important to define your goals and objectives for the survey. What are you trying to achieve with the survey? What information are you looking to gather? Having clear goals will help you create relevant questions that will provide valuable insights.

Here are some examples of common survey goals:

  • Customer feedback: Gather feedback from customers to improve products or services.
  • Market research: Understand market trends, customer preferences, and competitors.
  • Employee satisfaction: Measure employee satisfaction and identify areas for improvement.
  • Event feedback: Collect feedback from attendees to improve future events.
  • Lead generation: Capture leads and identify potential customers.

Types of questions

There are many types of questions you can ask in a survey, each serving a different purpose. Here are some common question types:

  • Multiple choice: Respondents select one or more options from a list of predefined choices.
  • Rating scale: Respondents rate a statement or question on a scale (e.g., 1 to 5).
  • Open-ended: Respondents provide a free-form text response.
  • Likert scale: Respondents indicate their level of agreement or disagreement with a statement.
  • Yes/no: Respondents answer with a simple yes or no.
  • Demographic: Collect information about the respondent
  • Net promoter score (NPS): Measure customer loyalty and satisfaction.
  • Customer Satisfaction Score (CSAT): Measure customer satisfaction with a product or service.

Scope provides many different question formats to choose from, so you can mix and match to create a survey that best fits your needs. If you need help deciding which question types to use, feel free to reach out to our support team for guidance, we'd be happy to help!